Old spice

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	There is a shot-reverse-shot between Terry Cruise and his hair follicle which is also Terry Cruise. A long shot was used on the hair follicle of Terry Cruise to portray that he is inferior than the person of Terry Cruise  A mid-shot was used on the person of Terry Cruise to show his actions to the audience that he is going to shave off his beard however a single hair follicle is preventing him from doing so. The camera stays still throughout the advert to mainly focus on the comedy of Terry Cruise	This perfectly portrays Terry Cruise's humor. Every moment when he is on the screen, the audience automatically laughs because he is associated to laughter. Even at times when he is serious, the audience just simply can't take him seriously because of his past events however because of his comedy, it persuades people to go to retailers and buy the razor as well as their catalogue of products.
Editing including any SFX	The sound of the razor is edited into the advert to exaggerate the sound and to portray that Terry Cruise has successfully shaved off his beard.	This is used to convey to the audience that razor is reliable and it gets the job done which is clearly illustrated by Terry Cruise. It shows that it is not cheap and it will beat the rest of its competition.
Sound- diegetic, non-diegetic, narration etc.	There was dialogue and the Old Spice jingle used in the advert. The dialogue between the two personas of Terry Cruise is related to the product because the main product is a razor and he successfully uses it by shaving off his beard.  The Old Spice jingle is used at the end of the advert so that it can be remembered by the audience.	Furthermore, it persuades the audience to buy their product because of the jingle and this evidently works. In every Old Spice advert the jingle is always played so this is repeated soo many times for the audience to consume their products.
Mise-en-scene: location, costume, props, lighting	The two personas of Terry Cruise are in the bathroom. They are both wearing boxers only to show off their abs to the audience. The only prop that was used in the advert is the Old Spice razor. There was good lighting used in the advert as lights behind the camera is used.	Terry Cruise always shows off his abs to hypnotise the audience into them thinking that owning their product will instantly get them a six-pack like Terry Cruise which proves to be effective.