Explain how the political content in which newspapers are produced,
influences their ownership and regulation. Refer to The Guardian and the Daily
Mail to support your answer. [10 marks]
The
Guardian is a Quality Newspaper, therefore, the tone of the newspaper needs to be informative and
formal. This idea is enforced by the fact that the headlines are usually direct
and factual headline). The audience knows how high the quality of the article
with the amount of text for the article as Quality newspapers is text led.
This is needed because the newspaper heavily supports left wing so political
and international stories need to be in detail. Therefore, because of the
article they cover, their audience is people who are typically from higher
social groups. The Guardian is owned by the Scott Trust Limited which consists
of a group of people, therefore, the magazine features a range of opinions so
that it is not biased. The print newspaper is heavily regulated by IPSO. This means
that the articles The Guardian is producing are thoroughly checked so that it
is not biased, and it ticks the boxes of the rules that they have set out to
make sure that it is classified as newsworthy.
However, in
Source A, The Sun has used a play on words for their headlines. This is typical
for The Sun to use this because they are considered as a company who produces
Popular Newspapers. They feature celebrities (as this attracts most of the
audience). Their tone is informal and uses jokes in their headlines. Because of
this, the newspaper is typically aimed at a lower social group. The magazine is
largely image led. Furthermore, Popular Newspaper tends to be informative about
their headlines so there could be bias when the audience reads the article. The
Daily Mail is owned by the Daily Mail Group which makes it a conglomerate that
is owned by Lord Rothermere. He is officially known to be a press baron meaning
that men (typically white) having a great deal of power in their possession. Unluckily
for the Daily Mail, the print newspaper is regulated by Ofcom and they have
reported that they are not as efficient as IPSO. Because of this, the online
service of the Daily Mail tends to have a phenomenon called fake news which simply
means inaccurate information is being published to the public for consumption.
You are mainly along the right track in the first paragraph, although most people would say that no newspapers, including the Guardian, are unbiased, since the concept of The Free Press enables papers to express political views. Also IPSO don't regulate very heavily! The second paragraph is confused. No need to discuss The Sun, it is not required in the question. All print newspapers are regulated by IPSO! Ofcom regulate TV and online. And you are rather general about fake news, this needs explaining further. The whole answer lacks examples. V
ReplyDelete