Demographics =statistical data relating to the population and particular groups within it. For example age, gender, ethnicity, household income
Psychographics = the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Succeeded - it is a person who has a successful organisation. In fact, Bill Gates is the wealthiest person in the world because of him discovering Microsoft. Everybody uses Microsoft everyday so he earns a lot of money from everyday users.
Explorer - David Attenborough is one of the most known explorer in the United Kingdom. He is adventurous and he accepts a challenge when he sees one. He is a courageous person who never cowers away from discovering something new.
Resigned - Simon Cowell is strict but for the right reasons. He needs to be strict while judging X-Factor to find the right person to sign a record deal with him and for that person to beat the competition. As well as him being the less favourite judge, he is also the person who has the power to make dreams happen for the people auditioning at X-Factor.
Aspirer - He is the face of Old Spice to grab the attention of the audience. Terry Crews persuades the audience to buy Old Spice because of his humor and his body but not mainly for the product. Since he has a figure of a celebrity, he is well know and he manipulates the user that by using the produce, they will instantly get a body like Terry Cruise.
Reformer - Theresa May is the current Prime Minister of the United Kingdom. It is her choice to have an independant judgement because she has the power to do so. She is highly educated to take the job.
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