- In 1991, John Bird and Gordon Roddick (founder of the Body Shop cruelty-free toiletries) founded the Big Issue.
- Made "A Publishing Revolution".
- Social Enterprise - a business that makes profit, but has social benefits
- Sold over 200 million copies in the UK since 1991.
- Expended their business portfolio and expanded their brand to the big issue shop which sells products with a social agenda
- The big issue invest is also another brand extension which invests in other social enterprise
- They buy products and doubles the amount
"Ethical Capitalism" - John Bird - making profit, but morally right
"A hand up, not a hand out" - John Bird
"Social exclusion" - refers to those outside of society. Mentally ill, homeless, offenders, addicts
UGC - User Generated Content
No comments:
Post a Comment