Tuesday, 27 March 2018

Fashion Magazines








Traditional ”High Fashion” mags – Vogue, Harper’s Bazaar
Edgy/alternative fashion mags: i-D, Dazed
Conventions
Masthead – Vertical, on top of head
Coverlines
White Slim women
Young women
3 colour scheme
MS/MCU
Masthead – vertical/horizontal
Behind head
Coverlines – only one for young women
Muted colour
No make-up/styling
Serif Typography – modern, edgy

Representations
White, young, blonde
Mid shot
Mix race, non-white
Dull – like/gothic
Not sexualised – direct address
Audience
Older audience
Direct address
Diverse
Younger?
Direct address


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