Fashion Magazines

	Traditional ”High Fashion” mags – Vogue, Harper’s Bazaar	Edgy/alternative fashion mags: i-D, Dazed
Conventions	Masthead – Vertical, on top of head Coverlines White Slim women Young women 3 colour scheme MS/MCU	Masthead – vertical/horizontal Behind head Coverlines – only one for young women Muted colour No make-up/styling Serif Typography – modern, edgy
Representations	White, young, blonde	Mid shot Mix race, non-white Dull – like/gothic Not sexualised – direct address
Audience	Older audience Direct address	Diverse Younger? Direct address