Tuesday 19 September 2017

18/09/17

18/09/17


Semiotics - a way of analysing media and text messages

Ferdinand Dr Saussure introduced two useful terms: the signifier and the signified

Denotation and Connotation
  • Denotation is the physical form
  • Connotation is the meaning
Mise en scene - location, costume, set, use of colour, props

Anchorage - fixes the meaning of an advert or other media product


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