18/09/17
Semiotics - a way of analysing media and text messages
Ferdinand Dr Saussure introduced two useful terms: the signifier and the signified
Denotation and Connotation
- Denotation is the physical form
- Connotation is the meaning
Mise en scene - location, costume, set, use of colour, props
Anchorage - fixes the meaning of an advert or other media product
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