- Distributors will acquire a film for a fee and gain the rights to sell it (normally on all platforms)*A % of box office will go back to producers (after they get back all the money they spend)They will pay for the marketing of the film.This marketing budget can vary massively. The last Transformers film cost $210m to make and $200m to market. Low budget horror films like The Purge were cheap to make (under $5m) but costly to market (more than $20m)
TV Spend- The biggest cost in distributing a film, but thought to be the most effective.A 30 second commercial on a big TV show like The Walking Dead can cost $300,000 or more. For a big sports game it can be double that.In the UK a 30 second commercial at peak time can be between £10,000 - £30,000
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