- Magazines appeared in the UK in the late 1700s, although leaflets and posters had been printed by woodblock, then using printing machines, for many hundreds of years.
- Early magazines include The Gentleman’s Magazine, in 1775 which included news, poetry, history, philosophy
The rise of the mass media
- It was not until the late 19th century / early 20th century that the mass media started to take off, with wide access to magazines and newspapers, which were easy to buy, and affordable.
- This pre-dates radio and television (and later, the internet) as a mass form of communication, which allowed the media to speak to huge numbers of audiences
- Several of these early magazines still exist today, such as “Vanity Fair”
Independent Research
- IPC
- Taken over by Time Inc (T.I.) in 2014
- TI was part of Warner group, one of the biggest conglomerates in the world
- IPC decided this would save their magazines
- Now TI is part of Meredith group, huge cross media interests.
- Bauer Media
- German company
- Subsidiaries:
- Women's weekly
- Take a break
- Modern Gardens
- TV Choice (most sold UK magazine)
- Kiss
- 4Music
- Kerrang
- Global conglomerate company
- Dennis
- Independant
- Niche products
- Kung Fu
- Minecraft
Advertising in Magazines
- Without advertising, no magazine could survive. If a magazine did not contain ads, then its COVER PRICE would be three or four times greater.
- The INCOME for a magazine comes from both sales and advertising. On average, advertising accounts for 70% of magazine income.
- A magazine with a small CIRCULATION is more dependant on advertising on one with a large one.
- Magazines enable advertisers to target an audience vary precisely and specifically
- Magazine ads can offer more detailed information about a product than a TV commercial.
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