I am going to have a range of Social Media strategies. Firstly, I am going to tame a harmless cubs (baby lions) and I'm going to let it walk by itself around the streets of cities. Every cub will have a supervisor so that they don't get into any trouble. Each of them will have a poster on their bodies saying "I just can't wait to be king!". This whole act is a reference to the Lion King film. It's about Simba singing a song about his ambition to be King. Some people in the public will be confused while most will know the reference. Furthermore, I will make a documentary about Lions in Kenya. The title of the documentary will be named "Lion's Dominance"and it will portray how they show dominance to a tribe. The location wouldn't be mentioned however some landscapes of Kenya will be shown so that some people will know the purpose of the documentary. The last teaser is a tip from Rafiki explaining how to be a successful King to the tribe. It will be a live action filming and afterwards a 5 second teaser from the film will show. The last teaser will give most information of the film to the audience. All of the strategies will be posted on YouTube and short clips will be shown on Facebook, Instagram, Snapchat and Twitter with hyperlinks to watch the full video on YouTube.
Lion King has products such as toys and stuffed toys, keychains, towels, pajamas, t-shirts, mugs, bags etc.
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