Evaluation of Cross Platform Advertising

	Strengths	Potential problems	Examples
Viral advertising	It is very beneficial for marketing campaign It gives credibility to them It can be on various forms of media It will make the audience remember the advert	Users will find it annoying that they will want to use a form of media however they are always getting persuaded by an advert that they do not want to watch or see.	Adverts such as Evion and Dumb Ways to Die has got their popularity because of their adverts because strange as well as being addictive because of its its of repetition.
Native advertising	It grabs attention to people and they dont even notice that they are looking at a advert.	The adverts might be biased so they will only focus on one bit of information however they will never focus on other.	There are a lot of examples of native advertising for example "Top 10 tips to become fit". The page is most likely being sponsored however websites do not portray this.
Targeted advertising	It records people's history so that they know their interests and the company will advertise their interests.	It invades people's privacy and users will find it a problem because they will insecure of what they access on the internet.	It depends on the user using the internet. Cookies will find a pattern of the user's interests and it will show adverts that will relate to the advert.
Shoppables and Influencers	It is beneficial for businesses to advertise their product and for the user to instantly purchase their product through social media.	It might be annoying for the user because they might have accidentally clicked on a product and it is like the user is being forced to see a product that they don't want to see.	It depends on what the user does on social media. For example, Selena Gomez on Instagram. Since she is the most followed person on the app, she has the privilege on using sponsored clothes by companies and the user can instantly purchase the clothes that she is wearing from the post of Gomez.