Minecraft

Topic	Notes
Early days: Mojang with dates and key events Marcus Persson / “Notch”	Stockholm, Sweden Made the game of MineCraft by himself Programming since he was 8 He always wanted to develop a game
The rise of Minecraft	Made own company Mojang Hired 6 more people, including a music composer and programmers Gained popularity; won game of the year 2010
Microsoft Takeover including conglomerate / vertical integration	Microsoft was the quickest to reach to him about selling his company Sold the independent company Mojang in 2014 Microsoft is a conglomerate Mojang is horizontal - specialise one aspect of production Vertical Integration Business which controls all aspects of production eg: Microsoft - software, hardware, marketing etc
Today: Multi-platform gaming Types of Minecraft game modes	There are 5 game modes: Survival Creative Adventure Spectator Hardcore There are plenty of gaming platforms Minecraft is on: Xbox 360 and Xbox One Nintendo Switch Playstation 3 and 4 PS Vita Wii U As well as many others
The future?	Microsoft will continue to earn profit from Minecraft They will keep on releasing free DLCs (Downloadable Contents) with Microtransactions so that they will still earn money from them.