Bovril Group Advert Analysis

Bovril Group Advert Analysis

Denotation

• The Bovril advert shows a young man walking along the corridor until he hears a scream from a person who is trapped in a toilet yelling "FIRE!". The young man tries to help by lifting up a fire extinguisher however he struggles to pick it up. Now he is the person that needs help. His friend gives him Bovril and he is now able to lift to fire extinguisher and help the trapped person.

Shots

•           There is a crab shot when the camera follows the young man along the corridor. The cameraman walks left horizontally like a crab.
  ·       A long shot is also used on the young man to capture his full body and his actions.
  ·       There was a close up on Dr Jagdeep which is the Expert Nutritionist to persuade to the customers that Bovril is good for you.
  ·       A zoom was used on a poster of Bovril at the end of the advert to also persuade to the customers how beneficial Bovril is good for individuals.

Sound/Music

• ·       There is action music played through the advert to capture how important and dangerous saving a person's life is.

Mise en scene

·       The advert was shot in a school corridor to portray how an ordinary day of a young man can be so devastating.

• ·       The fire extinguisher is a prop for the young man to pick up and save the person who was trapped inside a toilet.
  ·       Bovril is the main prop in this advert to persuade the customers that it gives you strength and courage to save a person's life.

Editing

• ·       There have been two clips and a shot to make this advert:
  1.       The young man in the corridor clip
  2.       The Expert Nutritionist close-up shot clip
  3.       The shot of the product Bovril
  ·       The editor has made the two clips and the shot come together into one advert.
  ·       When the young man has picked up the fire extinguisher, the screen turns white to show that the young man has saved the trapped person however since it is gruesome, the viewers are not allowed to watch because of YouTube restrictions.
  ·       The editor also zoomed into the product of Bovril to establish that Bovril is good for people.

Logo/Slogan/Caption

• ·       Bovril has a very simplistic logo. The name is written in white with a red background. Also, there is a smoke coming out of the letter “i” to symbolise that the product Bovril can be used as a hot beverage.
  ·       The captions are Slip it, Spread it, Stir it. This portrays that Bovril can be used in three different ways.

Persuasive Techniques

• ·       There is information added on the screen so that the customers are informed the different ways Bovril can be used.
  ·       An expert opinion was added so that the Expert Nutritionist gives his opinion about the product.

Social/Cultural Context

• ·       The advert persuades the user to buy and consume the product of Bovril.
  ·       Since Bovril is three-in-one, the customers will instantly think that they will by the product and will save money.

https://youtu.be/MY7Af8BURA4